Regulators and competition authorities are demanding in the evidence they require. Questions about market definition and market power are unavoidably empirical; they are best addressed through systematic analysis. Econometric and statistical methods provide a rich set of tools for providing robust answers.
These techniques are increasingly used for everyday business decision-making. Econometrics can be used to benchmark performance and identify inefficiency. Customer data can be mined to provide insight into their behaviour, allowing suppliers to understand the needs of their customers better and be smarter in setting prices.
Mappiah has undertaken extensive econometric and statistical analysis both as part of regulatory and competition proceedings and to assist business decision-making. For example, we have:
- conducted one of the few studies that rigorously identifies substitution between fixed and mobile phones;
- used conjoint analysis to understand what customers value about different payment methods;
- used hedonic pricing techniques to measure the benefits to the EU market from regulation of broadband and ultra-wide band technology;
- analysed large-scale datasets to understand substitution behaviour in telecoms customers;
- used econometric models to predict prices for radio spectrum in auctions.
We are used to dealing with multiple data formats and integrating with our clients’ systems to extract workable datasets. We use state-of-the-art econometric and statistical software and develop our own software for the non-standard problems that frequently arise in real world applications. We work with leading market research companies to develop surveys to understand customer behaviour and inform public policy choices.
We understand the importance of making these powerful techniques work to deliver the answers that clients need. This means clearly identifying the issues to be investigated, gathering the right data and drawing out the implications of the analysis in a non-technical form.
Get in touch for further information or discussion about your project or pending consulting engagement.