Survey Research & Analysis
Mappiah have proven solid survey research capability and analysis on key wireless/telecoms, software and electronic media markets and technologies. Survey research assists you:
- Develop, market, and sell more effectively to service providers and end-users
- Position business and products with definite metrics buyers use to select manufacturers, service providers, products/solutions, and services, etc.
- Compete more effectively and increase revenue by developing products and services using buyer feature wish lists
We also provide opportunity for companies and sponsors to help refine research topics through our Survey research services.
Service Providers
We provide market research studies in the following areas:
- In-depth survey projects with incumbent telcos and their competitor, Managed Service Operators, and mobile operators worldwide
- In-depth quantitative and qualitative analysis on trends, drivers, barriers, preferences, and strategies on important markets and technologies
- Up to date customer/buyer thinking, including purchase flow and buying trends
- Service provider ratings of top vendors, including a scorecard clients can use to pitch against the competition and amplify strengths
- Analysis of the similarities and differences between service provider types and regions, including Europe, Middle East, & Africa (EMEA), Americas, Asia Pacific, and Caribbean
- Strategic technology, marketing and product recommendations
End-Users
Mappiah end-user market research studies can provide:
- Detailed survey work with small, medium, and large global organizations, including some vertical analysis
- In-depth quantitative and qualitative analysis on trends, drivers, barriers, preferences, and strategies on important markets and technologies
- Up to date buyer thoughts, including purchase flow and buying trends
- Scorecards with end-user ratings of top vendors, including a scorecard clients can use to position against the competition and highlight strengths
- Analysis of the similarities and differences between small, medium, and large organization buying trends
- Strategic marketing and product recommendations
Service Provider CAPEX & Subscriber Analysis and Forecasts
Being current on the ever-evolving service provider market is important for doing business in the telecom space. In these services, we provide detailed metrics on individual service providers worldwide long-term forecasts by service provider type, and insightful analysis.
These services:
- Provide in-depth data and analysis on global service provider trends and the overall spending environment—by region, sub-region, and service provider segment
- Track individual service provider revenue, CAPEX, OPEX, subscribers, ARPU, and more, for telco, competitive, cable, and mobile operators
- Forecast by service provider their revenue and CAPEX and break out CAPEX for wireline/wireless, managed services, etc.
- Provide long-term forecasts for CAPEX and revenue by service provider type, by region
- Break out CAPEX by telecom equipment type and provide a short-term forecast by service provider type and region—by sizing and forecasting most of the telecom equipment market and constantly interacting with service providers, we are in a unique position to provide this research